OUR STORY .

What started as one coache's struggle is now transforming the online coaching world forever. Read about our story and why we do what we do.
Jacob Wildman

STORY OF ONLINE FITNESS PRO

Founder and Director

A DOCTOR, A STRUGGLING COACH AND AN ONLINE ENTREPRENEUR 200K IN DEBT .

Yup, that was me in 2018. My real name is Jakob Valdma, but I prefer to go by internationally more acceptable form Jacob Wildman, a straight translation of my name. I'm from Finland, and I've been working as a GP for almost a decade now (don't be fooled with my 15-year-old's look, I'm actually a grown man!). I've always been fascinated with nutrition, fitness, human physiology, and mental development. That's why in 2017, I enthusiastically got my PT certification and launched my first online coaching business. Long story short - a year later, I was 200k in debt, barely making a living, and as depressed to the bone. I found out the hard way that enthusiasm and expertise in your field aren't nearly enough to succeed in online business.
In order to rise from its own ashes, a Phoenix first must burn.

RISE FROM ASHES .

After I stopped feeling sorry for myself, I started to approach my coaching business systematically. I developed systems for generating leads, converting those leads, coaching, advertising, etc. By 2020 I had made back many times that I had lost. I also wrote a book about diabetes lifestyle care, was interviewed in many publications, TV, and the Finnish most prominent health summit, and helped thousands of people transform their lives.

It isn't enought that you work hard, you also have to work smart. I found that out the hard way. .

Founder and Director

ONLINE FITNESS PRO IS BORN

By summer 2020, I needed a new challenge. And what better way to challenge myself than start a whole new business in an entirely new field in a whole new place. So in August 2020, I started testing selling the same tools I had used myself as a coach to other coaches internationally. The idea got instant traction, and I quickly began to build a team and widen our product range. Our products fall mostly into two categories - 1) those that help experts gain more traction in the marketplace, more leads, more customers 2) those that make coaches' work easier and generate more free time in their week. The overall theme is still always the same: white-label - all our products are and will be brandable by any fitness business owner. Again I feel blessed and inspired to be able to help people succeed while building a successful business at the same time. By the beginning of December, when I'm writing this, we have thousands of customers, around 30 products (and many on the way), an amazing team, an app under development, and so much warm feedback that it could last a lifetime! Thanks to all you coaches and pros out there! We're doing this for you and with you. Let's help the world get healthier and fitter while getting paid more and enjoying the bananas out of our job!
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